Everything I Learned From Dressing Similar a Kardashian for a Week

A Fashion Nova model who is non the author of this piece. Photo: Courtesy of Instagram/fashionnova

Perhaps, without noticing, you've double-tapped a Manner Nova look during the hours you've spent mindlessly scrolling through Instagram. Have a moment to remember the last time y'all saw an Insta-pal (whether a celebrity or a social-media influencer or a friend) pictured in absurdly loftier-waisted jeans with pre-made holes large enough to squeeze a cantaloupe through. Or maybe they were wearing a two-piece athleisure gear up so sexy information technology seemed meant for the club rather than running errands.

Way Nova sells fast mode at its fastest — if you're within 40 miles of their warehouse, they'll take a Postmate evangelize your online order — and specializes in styles that would make your mother ask y'all if you're "sure" you'd desire to go out in them. (In that location are v brick-and-mortar stores in California, in improver to the online business.) It's a brand that has mystified and intrigued me in the year since I first noticed its social-media attendance. The more-than-5,000 Instagram influencers who work with the brand correspond every level of modern-day fame: Danielle "Greenbacks Me Outside" Bregoli, Baddie Winkle, and contrasted members of the Kardashian/Jenner family accept all posted pictures of themselves enjoying life in their Style Nova looks.

"A post from Kylie's page is better than whatsoever Super Bowl advertizing," Fashion Nova CEO Richard Saghian told me. And if she shares a photo of herself in Fashion Nova non just to Instagram but also to Twitter and Facebook, that, Saghian says, is an "apocalypse." (He ways this in a adept way.) Most Fashion Nova influencers merely receive gratuitous wearing apparel, but Jenner is valuable enough to be paid, though Saghian declined to share the size of her fee. He estimates that 1 of her posts can bulldoze upward of $l,000 in sales.

It's no surprise that plenty of people are willing to pay to look like Kylie, but sheer metallic slip dresses aren't quite equally article of clothing as lip kits. I wanted to know whether a normal denizen with a full-time job could navigate the world in Instagram dress. How would Way Nova fare in the world beyond Calabasas? Would it exist possible to dress like a Kardashian on a upkeep, while still feeling comfy plenty to exit my home?

The merely mode to notice out was to try it for myself.

Preparation

The biggest struggle in finding outfits that serve the purposes of my experiment was finding my size. What I didn't realize until talking to Saghian was that Fashion Nova uses juniors sizing, offering the odd numbers betwixt 1–xv (along with ane,2, and 3X options). Having not worn juniors sizing since uncomplicated school, I had no idea what to expect, especially when information technology came to wearing apparel shown on a model who looked like she had been gestated and born wearing a waist trainer. I consulted both their size nautical chart and online message boards to determine what a size 28/29 jean means in the Manner Nova world. For those wondering, it means a size seven/ix. I went with 9, just to be sure.

Considering I wanted to exist on the prophylactic side, I ordered a lot, and some of the clothes didn't fit or seemed to be incomplete. One of the three pairs of jeans I ordered refused to budge past my upper thigh; a bodysuit couldn't manage to accommodate both my boobs and backside; and a sheer, rose-gold sweater dress came without a garment to habiliment underneath. I was fine with tossing the dress aside, because just touching its synthetic and not-at-all-sweater-similar material made me feel as though my body would plough into one giant hive. The jeans, on the other manus, could accept go an integral part of my wardrobe, and so that was a bummer. They fit my sister — a Way Nova size 1 — like a glove.

Day Ane: Casual Moment

For my offset look, I went the "casual, cool" route: a destroyed "band" tee featuring a fake band name that I personally could not decipher, and Style Nova's nearly pop denim, the Glistening Jeans. Both the jeans and tee featured aggressive holes. I get all of my packages sent to work, and so I had a hazard to warn a few people about the Fashion Nova journeying I was embarking on; however, not even they were prepared to await me in the centre similar a contributing fellow member of lodge when I walked into the part the adjacent 24-hour interval in a top that looked roughly similar this:

What I did dearest nigh this outfit were the jeans. The fit is amazing: It could be the Lycra, or the nonconstricting-still-very-slimming high waist, but I don't think I've e'er worn more comfortable jeans. Tight in all of the correct places, they hiked up my lesser, cinched my waist, and even offered a ton of mobility in terms of stretching and trying out squatting poses for the 'gram. The holes in both the top and the jeans did exit little to the imagination, though, despite the fact that I was technically nigh 100 percent covered.

I beloved attention, but the gazes I got in this look nearly convinced me to abort my Mode Nova mission before sundown. Who knows if it was the V-neck acme that was cut to my navel or the upper portion of my exposed thighs, merely I had gentlemen role ways for me in the street similar I was your boy Moses, offer me a seat on the train, and merely full-on gawk. I also accidentally exposed my breast to my accountant. Like a proud xx-something who's got her ain and will employ her money equally she pleases, I dropped off my taxes in this look! Be grateful that y'all've never had to talk about write-offs while trying to shimmy your boob back into its proper position within of your bra.

Insta-Influencer Vibes: 2 out of 5

24-hour interval Two: Torso-con Moment

After accidentally exposing myself in Fashion Nova, I waited until the weekend to clothing the look I was nigh excited for: the apparel worn by Kylie Jenner herself in this enduring Instagram prototype:

Information technology'due south simple — black, trunk-con, short, and perfect. The wearing apparel is as well double-lined, which made it feel and fit like something higher-quality, and which made upwards for the fact that I couldn't curve over or lift my artillery above my head for fear of flashing yet another population of innocent bystanders. Kylie wore her dress with a strappy heel, just considering I'1000 forced to live a more practical life, with public transit and bodily encounters with weather, I paired my wait with stockings, just added Style Nova's boots. I don't hateful to toot my own horn, but this bowwow was bad in the clothes.

I fully intended to take information technology to the social club, but the closest I could get to one was my cousin'southward 22nd altogether party at a bar. When I walked in, you would have thought I was Due north W in a corset by the bemused, intrigued reactions. I took information technology in footstep. Before even making it to the vicinity of the bar, I was asked by multiple gentlemen if they could accept the honor of ownership me a drink, which is harmless, but I too noticed a trend of guys thinking it was perfectly okay to grab my waist or hip when trying to "squeeze" past me throughout the dark.

The outfit proved to be both hot and comfortable, fifty-fifty if its tightness and shortness forced me to make miniature and well-idea-out movements, similar royalty or a doll — basically my two favorite things. Even meliorate, seeing me in Way Nova encouraged two friends and one family fellow member to confess that they besides had been secretly eyeing the brand. I of them had saved looks downloaded to her phone that she was too ashamed to purchase, only my case inspired her to follow her Fashion Nova dreams! And my cousin confessed to owning a Way Nova bomber jacket. Literally, I am changing people's lives and wardrobes.

Insta-Influencer Vibes: iv out of 5

Day Three: Torn-Up Moment

Inspired by the weekend, I wanted to start the calendar week on a Fashion Nova high, so I pulled the riskiest "work" wait from my bag of Fashion Nova tricks. When I go to piece of work, I typically wear a sweatshirt, jeans, and Adidas or Chucks: very coincidental, but I like to remember I can "dress it upward." Which made this look — my compatible, but reimagined using Manner Nova pieces — even more fun/terrifying. On a Mon morning, I got up and put on another (just very different) pair of ripped black jeans with this Justine acme:

The look seems simple, simply I assure yous it is not. The sweatshirt was 1 large hole that took me 90 seconds to properly get into, and even with a thin tank underneath, I still got some raised eyebrows. I looked similar I had fabricated a pit stop before work in order to get properly mauled by a tiger. Basically, it was very uncomfortable.

I'k lucky enough to work with my sis, who spent the majority of the day shadowing me around the office, telling anyone that I tried to avert, "She'south embarrassed, she's wearing Instagram clothes." I was too asked to stand and twirl for some part-mates so they could fully take in how bizarre I looked and wonder why I choose to darken the door of work in such an ensemble.

The jeans fit very well, but the holes were manufactured in a manner that left tiny, sparse strings cutting into my legs and drawing claret and causing marks that I'thousand hoping volition ane day leave my torso. I went abode solemnly that dark, wishing Fashion Nova had never existed.

Insta-Influencer Vibes: 3.five out of 5

24-hour interval Iv: Athleisure Movement

Still, I had one more than wait. This look — a classic athleisure moment, if you volition — was the pièce de résistance of my entire projection. Having seen this Wanderlust outfit on both Kylie Jenner and Baddie Winkle, I knew I had to get information technology on my body.

For a solar day of self-pampering and walking around the city, I paired my look with Adidas to brand information technology clear to the world that I was in no way working out, just bopping about town looking cute and comfortable in a monochromatic, crop-meridian leisure arrange, hunnies! As I had learned Fashion Nova clothes are wont to exercise, the fit made me look terrific. Every part of my trunk was popping off in the about astonishing manner, and in public, no ane bothered me, because they could tell that anyone wearing this sexy weekend look meant business concern and only cared nigh herself! It was ideal. I looked dandy and I remained unbothered by unwanted attending.

That is, until after my massage, when truly the unexpected happened. As one does, I undressed before I hit my masseuse'due south table, and had calming visions of finishing my twenty-four hours roaming the streets in Fashion Nova. This was clearly a pipe dream: My already-cropped top shrunk about two sizes within the 90 minutes it was off my body! It wasn't doing annihilation just sitting folded on a chair, yet still information technology was able to plough itself into a bandanna. So, instead of carrying on with my day, I had to walk to the nearest train and rush dwelling to change. I used my purse equally a shield because my entire chest was exposed. Despite this, I'm thankful for the few hours of skilful wear I got out of the outfit.

Insta-Influencer Vibes: v out of 5

Reflections

Once my time wearing Fashion Nova wearing apparel was done, I breathed a sweet sigh of relief. Finally, instead of Insta Mariah, I was Mariah Mariah, in Banana Commonwealth jeans and plaid shirts. I tin't say that I absolutely hated wearing Way Nova, but I hated how self-conscious I felt wearing the clothes. I also can't say that these clothes are not balled up in an eco-friendly bag in a corner of my apartment, waiting either to be donated or worn to the club with my girls, when and if nosotros ever decide to go to the club. I volition say, however, that I've continued to peruse the site — because after having a taste, no affair how sour, I'g still giddy at the prospect of wearing an item worn past my favorite Kardashian.

But really, it's not my opinion that matters: It'south the opinion of eye-schoolers living on allowances, of athletic champions similar Serena Williams (yep, she's a customer, Saghian reports), and everyone else with bottled-up Instagram-influencer urges inside her.

Everything I Learned From Dressing Like a Kardashian